Hydration = Hyaluronic Acid.
Think of hyaluronic acid like a BIG drink of water for your skin. It is able to hold up to 1,000 times its molecular weight in water. Hyaluronic acid penetrates the skin and binds water to skin cells, infusing all layers of the skin with valuable, rejuvenating moisture.
Humectants are used A LOT in skincare. Think of a humectant like a sponge; it will continue to draw in and hold onto moisture after it is collected. They allow hydrogen bonding and attract water. Examples of humectants in skincare products include ingredients like glycerin, sorbitol (sugar alcohol), hexylene and butylene glycol, and of course, hyaluronic acid.
When the lipid barrier is further enhanced and protected by hyaluronic acid, the skin is better able to defend itself against environmental age-factors and pollutants. When it’s not fighting these toxins, the skin remains less wrinkled, brighter, and bouncier longer.
No one wants saggy skin. Ever. As we age, the elastin in the skin breaks down, and skin loses its snap, or bounceback. A quick trick to check your elastin (the bounceback) is to pinch the skin on the top of your hand. If it snaps back quickly, you still have a lot of elastin.
Much in the same way it makes the appearance of the skin look tighter, hyaluronic acid also smoothes the texture of the skin. This results in a silky smooth finish you can see and feel.